It’s by imagining what Flaubert might have written about our industry in his famous and unfinished work The Dictionary of Received Ideas that we decided to write our own. Through this dictionary, we wanted to revisit some accepted ideas and offer another reading of the words that often pepper today’s corporate communication. Words like transformation, KOL, Hashtag or Millennials. A dual dictionary, with both the current definitions of these words, and the meaning we’d like to see them take on. Don’t hesitate to request a copy.

 Because one can make words say a lot more than they appear to say.