People all across the globe are fascinated by companies - their strategies, their images. From supply chain strategies to CEO compensation, from carbon footprints to employee benefits, from financial results to profit-sharing policies, no issue escapes their scrutiny. So what kind of world do we live in today?

It’s a world where people are interested in everything and suspicious of everything, in equal measure:  of the company behind the brand, of the people behind the company, of the strategy behind the price, of the reality behind the image.

It’s a world where people believe that corporations and their brands carry more responsibility than ever before. Companies are now expected to embrace a mission instead of just maximizing profits, to become active players in the quest for social progress, and to work with governments, NGOs and the common people to bring about positive change.

It’s a world where people vote with their wallets to reward or penalize companies, and use a whole new set of criteria when selecting their products and brands.

A REVOLUTION IS TAKING PLACE THAT’S RESHUFFLING THE CARDS OF CORPORATE COMMUNICATION. AND WE WANT TO BE A PART OF IT, IN PARTNERSHIP WITH OUR CLIENTS, TO HELP THEM FIND THEIR PLACE IN THIS NEW WORLD.

When the lines between products, brands and companies become increasingly blurred, it’s time to create new narratives.

When a company’s vision becomes a key element of its business plan, it’s time to make a powerful statement.

When a new generation of opinion leaders is emerging, it’s time to activate new levers of influence and reputation.

When highlighting internal talent becomes key to a company’s image, it’s time to communicate the empowerment of its people.

When embodiment and vision are viewed as priorities, it’s time to shine the light on the role and values of company CEOs.

When the results-based culture permeates every facet of modern society, it’s time to apply it to corporate communication.

When creativity becomes the cardinal principle of new generations, it’s time to employ it in corporate branding.

This is why BETC is so committed to corporate communication. To reinforce the bonds between people and companies, and make them withstand the test of time.

Mercedes Erra, Rémi Babinet and the BETC Corporate team.