REDEFINE THE ROLE OF A 30 YEAR-OLD CORPORATE NETWORK
30 years, a great opportunity to look back on the work already accomplished, but also to look to the future. The Institut du Mécénat de Solidarité (IMS) is at a turning point in its history: the organization is moving, and is looking to become more visible to the public.
With its 270 member companies, representing over 3.6 million employees throughout France, the IMS intends to play an increasingly active role in society.
A NEW IDENTITY TO REASSERT ITS MISSION: COMPANIES FOR INNER CITIES
It’s to reaffirm its role in society that the IMS decided to change its name to “les entreprises pour la cité" (companies for inner cities). The name allows the organization to clarify its primary function, and is complemented by a signature that reflects its ongoing battle: the fight against inequality.
A new visual identity together with a new graphic charter were developed to promote this new vision.