Born in Japan in 1872, Shiseido is the world’s oldest cosmetics group. But today, the company ranks as a true international leader, notably since welcoming Dolce & Gabbana into the fold. So, to accompany its strategic plan, the Shiseido group needed a brand message capable of carrying its vision and rallying together all its employees, despite the great distances that often separate them. From this challenge was born the film "Beauty is Awakening", which embodies the brand and emphasizes its revival. Because Shiseido has always been able to build on its roots to position itself toward an ever brighter future.